The word(s) or phrase(s) which are used in the Link is called Anchor Text. Anchor Text is used in determining the relevancy of the Link, as well as (on a macro scale) determines the meaning or purpose of a Webpage. SEO Engine™ provides Anchor Text details both at the individual Link level, as well as at the Website level (in the BackLink Analysis Report).
When viewing Link Results, simply click on the Link Scorecard icon 
to drill-down into the details of a Link. SEO Engine™, like other Search Engines, analyzes just
how relevant a Link is by examining the word or words in the Anchor Text and comparing that to what the linked Webpage is about. SEO Engine™ is able to do this by
utilizing its
Market Focus™ technology.
The size of a Link plays a role in how much Link Flow® passes through that Link. For instance, a font that looks like this is much less important that a font that looks like this. Hidden font colors (similar font color as background) also is taken into account. SEO Engine™, like the best Search Engines, detects every nuance of a Link, allowing its users to see exactly how a Search Engine sees that Link.
SEO Engine™ knows when there are artificial attempts to overuse a particular Anchor Text. As seen on the Link Scorecard, SEO Engine™ both detects and penalizes Anchor Text that is overused, such as in an attempt to purchase Links.
Link Scorecard View
Whether there is duplicate Anchor Text on a Webpage or duplicate Incoming Anchor Text to that Webpage, there is no outsmarting SEO Engine™ when trying to force a particular Market Focus™ on a Webpage. The Link Flow® of these types of duplicate Links are penalized, and thus the Associated Link Flow® of an Anchor Text is reduced accordingly.
