News Articles 2009 Articles SEO Engine(TM) Article published in December 2009 Issue of Visibility Magazine - "Search Engines and the Notorious Nofollow Debacle"
"The future of SEO will be defined as a battle of robots vs. robots, and the industry must continue to adopt, support, and develop advanced software and tools that enable humans to see precisely how Search Engines view the world."
December 2009 -- The Search Engine Marketing publication, Visibility Magazine, recently published SEO Engine™ Co-Founder Maura Stouffer's article about the use and misuse of "nofollow' tags for SEO. The article discusses why Search Engines like Google implemented and then later modified how the inclusion of a rel="nofollow" attribute on a Link affects the Webpage score. In the article, Stouffer discusses why the changes made were necessary:
After years of “nofollow” misuse, Google and other Search Engines apparently rethought their original strategy.
And so quietly they implemented changes to their internal algorithms, which ensured that the abuse would stop.
New algorithms, a few years later, now treat “nofollow” as a way to decrease Webpage penalties, not a way to sculpt PageRank.
Now, ranking value would not be redistributed to the other Links on that Webpage and instead, would simply “evaporate”.
Links tagged with a “nofollow” attribute would now become “Dangling Links”, or Links that are essentially a PageRank “black hole”.
To read the article in its entirety, please visit Visibility Magazine.
