Many Webmasters find their Market Focus™ is not what they intended it to be. META Titles are the first place to start. Make sure each page of your website has a unique META Title. Important keywords and phrases should come first on the META Title. Short titles that contain your main keywords are best.
A common Search Engine Optimization (SEO) mistake is to place the name of the company first on every page title. Typically you want to place the company name on the end of the title. The idea is to compete for your keywords and phrases in order to generate leads. If a user searches for your company by name, they will still be able to find you.
Keyword density throughout the Website is important to Market Focus™. If you want Search Engines to know you are selling Green Frogs, then you should have plenty of content about Green Frogs and everything interesting about them on your Webpages.
Anchor Text is a factor in Market Focus™ that is unknowingly lost. The most common error is linking to a Website with "Click Here." You don’t want click here to be factored into your overall Website's Market Focus™. SEOENG® will reveal where your Links are coming from both internally and externally. Where you can change the anchor text to your important keywords and phrases, you should try to do so.
Like everything else, try to keep things unique. You don’t want the anchor text of "Green Frogs" on every single Link coming into the site. This can result in penalties for Links that appear to be unnatural or paid. A few Links that read: "Cheap Green Frogs", "Best Green Frogs", "Frogs that are Green", will get your Market Focus™ where it needs to be without looking like spam.
Your Webpage Meta Data is also considered. Some webmasters have abused META Tags to the point that Search Engines have placed less trust in them. Don’t be fooled by some "experts" that say they no longer hold value. They do. Your Meta Description should be unique and descriptive, keeping to the same topic that the Webpage is about. If a Search Engine sees that the META Description is repeatedly off-topic, the Search Engine will make a "best-guess" as to what the META Description "should be". This is a place where you can include your keywords and phrases, along with some information regarding what the page is about. For example: "Learn about Green Frogs and what to feed them." Again, shorter is better. This is not a place to "stuff" keywords.
Using advanced SEO Software, like the SEO Engine, you can visualize this process on the Market Focus Screens for each Webpage, and quickly identify and update the Search Engine's view of the "meaning" of that Webpage.
