Obviously increasing the number of Websites linking to yours will increase your External Incoming
Link Flow®. However, you may not need more Links
for your Search
Engine Optimization campaign. The first step to increasing your Link Flow® is to
preserve the Link Flow® within your Website. You're wasting your time trying to increase your External
Incoming Link Flow® if your Link Loss™ is sending all your Link Flow® out of the Website. The SEO Engine™ reveals areas of Link Loss™ such as: Dangling Links, External Outgoing Links, Internal Outgoing Links, etc.
Follow your SEO Engine™ report to the areas of your Website that are allowing Link Flow® to escape
the important areas of your Website. Once you have contained your Link Loss™, then focus your Internal
linking structure to the important portions of your Website. Open your SEO Engine™ Internal Link Flow®
report and adjust your linking structure to flow into your important
Webpages. We recommend adding or removing links to adjust your Link Flow®
and to prevent unnecessary Link Loss™. If you
do not have sufficient Internal Links pointing to Webpages that are important, add a
Link from Webpages
that do not already Link to your important Webpages.
Many Websites have more than enough External Incoming Link Flow® to dominate their search market.
Due to poor linking strategies and Link Loss™, unfortunately
the owners of those Websites are losing clients to competing Websites
that have much fewer External Incoming Links but superior Internal Link Flow® architecture.
A common example of severe Link Imbalance™ is a Home Page that has a 0.00 Internal Incoming Link Flow®.
This is typically the result of linking the "home" Webpage to an alternate Webpage.
A navigation link that
is site-wide linking to www.examplesite.com/index.htm instead of www.examplesite.com. The result is
duplicate content and two Webpages sharing a large portion of the Website’s Total Link Flow® (instead of
all of the Link Flow® going to one Webpage). See canonicalization issues to better understand this problem.