Obviously increasing the number of Websites linking to yours will increase your External Incoming Link Flow®. However, you may not need more Links for your Search Engine Optimization campaign. The first step to increasing your Link Flow® is to preserve the Link Flow® within your Website. You're wasting your time trying to increase your External Incoming Link Flow® if your Link Loss™ is sending all your Link Flow® out of the Website. The SEO Engine™ reveals areas of Link Loss™ such as: Dangling Links, External Outgoing Links, Internal Outgoing Links, etc.
Follow your SEO Engine™ report to the areas of your Website that are allowing Link Flow® to escape the important areas of your Website. Once you have contained your Link Loss™, then focus your Internal linking structure to the important portions of your Website. Open your SEO Engine™ Internal Link Flow® report and adjust your linking structure to flow into your important Webpages. We recommend adding or removing links to adjust your Link Flow® and to prevent unnecessary Link Loss™. If you do not have sufficient Internal Links pointing to Webpages that are important, add a Link from Webpages that do not already Link to your important Webpages.
Many Websites have more than enough External Incoming Link Flow® to dominate their search market. Due to poor linking strategies and Link Loss™, unfortunately the owners of those Websites are losing clients to competing Websites that have much fewer External Incoming Links but superior Internal Link Flow® architecture.
A common example of severe Link Imbalance™ is a Home Page that has a 0.00 Internal Incoming Link Flow®. This is typically the result of linking the "home" Webpage to an alternate Webpage.
For example:
A navigation link that is site-wide linking to www.examplesite.com/index.htm instead of www.examplesite.com. The result is duplicate content and two Webpages sharing a large portion of the Website’s Total Link Flow® (instead of all of the Link Flow® going to one Webpage). See canonicalization issues to better understand this problem.
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