Link Loss™ describes a condition which is caused by improper linking. Link Loss™ can occur everywhere, and is most commonly the result of External Outgoing Links, Dangling Links, "Nofollowed" Links, and Orphaned Webpages. Think of Link Loss™ as fissures in the cracks of a canyon wall of rushing Link Flow®, seeping out valuable Link Flow®.
The maximum theoretical Link Flow® for a given Website or set of Webpages is:
1 * (times) the number of Webpages in that Website or set of Webpages.
For instance, if a Website has 4 Webpages, its Maximum Theoretical Internal Link Flow® is 1 * 4, or 4.
Total Link Loss™ represents the sum of all possible kinds of Link Loss™.
External Outgoing Link Loss™ is the Link Flow® that is being sent out to other Websites. This Link Flow® could, in many instances, be preserved to flow back into the Website, thus raising the total amount of Link Flow® in a Website.
Internal Outgoing Link Loss™ is the Link Flow® that is being lost due to "Dangling Links". This Link Flow® could, in many instances, be preserved to flow back into the Website, thus raising the total amount of Link Flow® in a Website.
Internal Incoming Link Loss™ is the Link Flow® that is not being preserved in a Website due to its Internal Linking structure. For a Website, it is calculated by taking the Maximum Theoretical Total Link Flow® and subtracting the Total Internal Link Flow®.
For a Webpage, it is calculated by taking the Maximum Theoretical Internal Link Flow® for that Webpage (1) and subtracting the actual Internal Link Flow® that is present. For example, a Dangling Webpage receives .15 Internal Link Flow® no matter what Internal Link Flow® is present. This results in .85 Link Loss™. An orphaned Webpage receives 0 Internal Link Flow®, and therefore its Link Loss™ is 1.
