News
Articles
2009 Articles
SEO Engine(TM) Co-Founder Contributes Article for SEM Industry Publication
Maura Stouffer, Co-Founder and President, Marketing & Operations is Published in Internet Marketing Magazine's Spring 2009 Issue.
March 2009 -- The SEM quarterly publication, Visibility Magazine, includes Maura Stouffer's article titled Search Engine Optimization - a Search Engine’s Perspective in the March 2009 edition. In the article, Ms. Stouffer discusses the development of Search Engines over the past two decades and how they have evolved from simple indexes into deliberately complex and sophisticated businesses. She describes the catalyst as follows:
One of the first challenges that Search Engines faced was how to maintain and
provide accurate results, while Website owners tried to artificially raise their
value by tricking them.
She goes on to talk about the methods and solutions that Search Engines implement to thwart spam, which ultimately enable the top few to produce the best quality Search results for their visitors:
Search
Engines fought back, developing even more precise and complex algorithms, to
detect Link Farms, spam, and artificial content which were overwhelming the
industry, and they successfully filtered much of it out of their search
results. Search quality became the new standard, and naturally Search Engines
who served the most relevant results grew in popularity and ruled the industry
as they continued to become more difficult for anyone to fool or reverse
engineer.
In conclusion, Ms. Stouffer describes SEO Engine™ as an industry leader and technology trendsetter. She discusses SEOENG's sophisticated Search Engine Optimization Engine®:
Unlike
other Search Engines, SEO Engine™ reveals its scoring engine in the form of a
navigable user interface or Search Engine Optimization Engine®, disclosing the
previously guarded data, strategies, and information to fix Website deficiencies
and make any Website rank higher. Essentially a “cipher” for a Search Engine,
SEO Engine™ enables its users to surf the Internet through the eyes of a Search
Engine, and crawl Websites on-demand, thus eliminating the waiting game.
Finally, Search Engines are becoming SEO friendly.
To read the complete article please visit Visibility Magazine.
About Maura Stouffer:
As Co-Founder and President, Marketing & Operations for SEO Engine™, Maura
Stouffer is involved in all aspects of SEO Engine™. She brings expertise in design,
marketing, and business development to the software company, as well as
creativity and organization. Ms. Stouffer's
hi-tech career started in the Palo Alto, CA during the dot-com, where she moved after graduating from
Cornell University in Ithaca, New York.
Contact:
Maura Stouffer, Co-Founder and President, Marketing & Operations
SEO Engine™
press [at] seoengine [dot] com