SEO Engine Rules™ are customized alerts that you can define as a SEO Engine™ Customer. Each rule is specific to a particular Customer and a Website. Whenever a Website is re-crawled, each rule that was defined for that Website is evaluated. If the rule condition is TRUE, then the Customer is alerted instantly.

How do I create a SEO Engine Rule™?

SEO Engine™ makes it very easy to create simple rules. When logged in, simply click on any icon next to the item you wish to create a rule with.

Then, you simply follow the SEO Engine Rules™ Wizard. Select your condition, (optionally) enter a value, name the rule, and you're done! Once you have defined a rule, don't forget to create a Scheduled Re-Crawl for the Website. SEO Engine Rules™ are fired off only after a Website has been Re-Crawled.

SEO Engine Rule™ Operators

The following standard operators can be used in a SEO Engine Rule™. Note, all Text should be enclosed with double quotes ("").

	Operator	Numeric	Text
Power	^
Boolean Not	!
Boolean And	&&
Boolean Or	||
Less or Equal, More or Equal	<=, >=
Less Than, Greater Than	<, >
Not Equal, Equal	!=, ==
Assignment	=
Unary Plus, Unary Minus	+x, -x
Dot product, cross product	., ^^
Modulus	%
Division	/
Multiplication	*
Addition, Subtraction	+, -		(only +)

SEO Engine Rule™ Examples

You don't have to just use the SEO Engine Rules™ Wizard. You can define your own customized equations/conditions to your own liking. Simply click on the "Create SEO Engine Rules™" tab on any screen, and you will be taken to the customized Edit Rules screen, where you can select any available atomic piece of information in SEO Engine™ to enable even the most complex rule ever.

Below are some simple examples of what you can do with SEO Engine Rules™. Using any of the operators above, you can combine any piece of data for a Website, and come up with a new and customized alert system. The combinations are endless — only your imagination holds you back.

• Check to see whether or not a Website has any Broken Links:

  numBrokenLinks > 0

• Check to see whether or not a specific Webpage has issues loading on the Web Server. You may be having issues with your Hosting Provider and want to know if the Webpage load times are sufficient enough for your user experience / SLA:

  retrieveTimeMillis > 5000

• Check to see whether or not a Webpage's SEO Engine Score™ has fallen below 85.5%. Let's assume that a particular Webpage has been optimized and now has a SEO Engine Score™ of 85.5%. You want to know if something changes which cause the Webpage to have more penalties and a lower score:

  seoengScore < 85.5

• Check to see whether or not a Webpage's Market Focus™ is no longer "search engine optimization". This would let you know when an edit on a Webpage accidently changes your Market Focus™, thus causing your target keywords to drop in ranking:

  marketFocus != "search engine optimization"

• Check to see whether or not a Link's net Link Flow® Share drops below a threshold. You might want to know when a Link that you have on another Website is of no longer use:

  (netLinkFlowPercent/100) * linkFlow < 25.75