SEO Engine™, like other Search Engines, scores each index-able Webpage on the Internet in an attempt to provide relevant search results to its user. This score makes up a large part of the overall algorithm which is used every time a Search Engine user enters a keyword search. It represents the efficiency in which the Gross Total Link Flow™ is used on a particular Webpage.
A Search Engine user provides a query to retrieve similar documents based on a number of major factors, which in turn provides a list of Webpage results to pass along to the user. One of these major factors is the SEO Engine Score™. The SEO Engine Score incorporates what is called Gross Total Link Flow™, which is a more accurate version of Google's PageRank™. This value is then reduced to Net Total Link Flow™. The percentage remaining is the SEO Engine Score. A general rule is thus established: the higher SEO Engine Score, the fewer incoming links you need for a given document to outrank its competitors.
An example: Google's Homepage has a lot of Gross Total Link Flow, but very low SEO Engine Score. It therefore outranks many of its competitors for its given Market Focus Basket. Another example: "Webpage A" is brand new, and has very little Gross Total Link Flow. It has a very high SEO Engine Score, but it very little chance at outranking its competitors because 100% of nothing is nothing. And a final example: "Webpage B" has a very high amount of Gross Total Link Flow, but a very low SEO Engine Score (20%). That webpage can increase its ranking potential five times (5x!!) by simply raising its score to 20% x 5 = 100%.
The SEO Engine Score™ should not be taken too literally. Remember, this is a score that is based off of what a Search Engine sees. There will be times when it doesn't make sense to the user of a Webpage to do something that may be perceived as penalty by a robot. This is normal. You will notice that even SEOEngine.com's own Webpages aren't perfect -- we have made distinct decisions (in most cases) to live with certain penalties in order to enhance the user's experience, or provide a marketing/business opportunity for ourselves.
This is why SEO Engine™ uses the following scale. For instance, if a Webpage has a 92% score, that Webpage is well optimized. If, however, the Webpage score is 35%, then the Webpage needs a lot of work! Use the SEO Engine Score™ as a guidepost.
| SEO Engine Score™ | Grade Level |
| 85%-100% | A |
| 75%-85% | B |
| 65%-75% | C |
| 50%-65% | D |
| 0%-50% | F |
